The Bright Labyrinth: Transmission 3 – Who Needs the Future?

Communication Practice after McLuhan

‘He presented all our issues in one thirty-second delivery.’ We communicate with the future through dead media. 

Marshall McLuhan claimed that we glimpse the present through a rearview mirror. As we drive backwards into the future we will interrogate how communication practice has informed the concept of ‘the future’ and how, in turn, the future itself has become a power communication medium. If the medium is the message, has it now left us behind?

Suggested Reading:

‘How AT&T Shaped Modern Art’, Caroline Christie, Little Atoms, 2016

‘Notes Towards a Feminist Futurist Manifesto’, Sarah Kember, Ada, 2012