Neal Stone


  • Biography

  • Neal Stone studied at Brunel University, gaining his B.Sc. degree in Product Design with first-class honours. The syllabus at Brunel taught him how to combine both the aesthetic and functional aspects of design to make things look good and work.

    Neal worked in the Design Management team at British Airways for over ten years, bringing the brand to life across staff and customer touchpoints on the ground, online and in the air. At BA, he held various roles including Head of Design and led design projects such as the world's first fully flat beds in business class and a brand refresh.  He also worked on new interiors for Concorde and creatively directed and developed the new premium economy experience, World Traveller Plus.

    From 2001-2003, Neal was Head of Design for railway company GNER, where he led the re-design of their fleet of high-speed IC225 trains. The design has been hailed as setting the standard for train refurbishment projects.

    In December 2008, Neal founded leapSTONE: a boutique design management consultancy that enables effective practice engagements between clients and designers across disciplines. leapSTONE helps clients: understand how design can help their organisation by framing design projects appropriately; engage the right designers for the task at hand; and run effective design projects for best results. leapSTONE’s projects have been multi-disciplined and clients have included the Department for Transport; Car Design Research; Intercontinental Hotels Group; Design Council; NHS; Thames and Hudson; LOCOG and WWF-UK.

    Neal was recently appointed a Fellow of the Royal Society of Arts.  He is also a Design Associate of the Design Council and sits on the advisory board for Brunel University Business School’s MSc. Applied Corporate Brand Management. 

    He regularly speaks and guest lectures about design, creativity, branding and innovation, and he is a passionate advocate of using design to crack the most complex challenges.

    In his spare time, Neal is a keen offshore yachtsman, photographer and skier.

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