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Student Showcase Archive

Neal Stone


  • Biography

  • Neal is the former Head of Design for British Airways where he led the design of the world’s first flat beds in business class. He has since used design and design thinking in different ways across many sectors from hospitality to healthcare and worked with: InterContinental Hotels Group (guest experience and innovation); LOCOG (London 2012 Olympic Torch); European Broadcast Union (applied design thinking and innovation); NHS England (reducing violence in A&E and innovating primary care experience); conservation charity WWF-UK; Great North Eastern Railway (GNER); UK Department for Transport (high speed trains); Warwickshire County and Harrow Councils; and publisher Thames and Hudson.

    Neal is an associate of the UK Design Council, a Fellow of the RSA and a visiting tutor at the Royal College of Art.  He has taught about design and innovation at London, Cambridge Judge and Imperial College Business Schools.

    He sees design and design thinking not as a creative afterthought but as a core business tool which is able to convene teams and unlock tremendous potential in organisations.  This is especially true when design is used strategically alongside data, involving leadership teams, co-creating with employees, and thinking from a customer perspective about the end-to-end experience.

    In 2009 Neal founded leapSTONE which is a boutique strategic design management consultancy helping organisations manage creativity to unlock complex problems and discover opportunities to create value.


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