Please upgrade your browser

For the best experience, you should upgrade your browser. Visit our accessibility page to view a list of supported browsers along with links to download the latest version.

Gus Desbarats


  • Biography

  • Gus Desbarats completed his first degree in Mechanical Engineering at Carleton University, Ottawa, Canada, before joining only the second cohort of students on the RCA/Imperial College London to take his MDes. in Industrial Design (Transport).

    Graduating with distinction in 1983, Gus has gone on to design and direct award-winning, commercially successful innovation for some of the world’s top brands, such as Hewlett Packard, Toshiba, BAA, Siemens, Ericsson, GE-Marconi, Motorola and Saab. He is the winner of over 40 major awards for design, including an Oscar for technical achievement, 5 Queen’s Awards for Industry and 16 Design Effectiveness Awards. Three of his designs are in the Design Museum’s permanent collection.

    Every day tens of millions of people interact with the work created by Gus and his team at TheAlloy: experience-led design, a leading industrial design consultancy working in product, interaction, service and strategic design. Currently, Gus is directing industrial design strategy for BT and leading projects in connected service-system design, as well as advising organisations on strategies for the application of experience -led-design methods to innovation.

    Gus is chairman of British Design Innovation. In this capacity, he recently led the creation of the newly adopted UK National Occupational Standard for Industrial Design, which provides a common framework linking ID professional practice across product, interaction and service design.

    More information about Gus's work and TheAlloy are available here.


    Show more