Made by me - democratic, accessible user-driven digital fashion for self-expression in the metaverse.
Future Fashion Factory is building GN3RA which aims to be the world's first “Direct-to-Avatar” Web3 fashion design studio platform. The platform empowers creators to take charge of their virtual self-expression. Anyone can customise branded outfit templates, then share and trade the virtual creations in-platform and across the Metaverse, in an easy-to-use and playful way. The technology is being developed for high visual quality and real-time simulated outfits to maximise user experience. GN3RA will be available to be played in single and multiplayer mode, allowing collaborative fashion design from the very beginning of the ideation stage.
The company was founded by RCA graduate Eva Lili Bartha (MA Fashion 2020) and is based at InnovationRCA.