Zack Mitchell
MA work
MA work
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Eddy, give your home a voice
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Lineful, reading in the moment
Lineful
Lineful creates a more mindful reading experience by tracking reader engagement in real time. By identifying modes of attention like skimming, active immersion and even mind wandering, Lineful provides an opportunity to improve reading focus, ensure important content isn’t inadvertently overlooked and practice meditative techniques that improve cognitive processes - all without deviating from your regular routine.Â
Eddy Labs (group project)
Eddy is a smart sensing platform that gives consumers the ability to perceive important events around the home. Using pioneering wave sensing technology, novel algorithms and machine learning, a single Eddy unit is able to detect multiple events, such as who’s in the home, if appliances are left running and even the opening and closing of windows and doors. Using this method, many events can be sensed by one solution - removing complexity, expense and adding customisation for the consumer.Â
Eddy was the winner of Imperial College’s Venture Capitalist Challenge and is currently funded through a grant from the UK’s Technology Strategy Board.
Info
Info
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MA Degree
School
School of Design
Programme
MA Innovation Design Engineering, 2014
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Contact
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I take a holistic approach to user-centric innovation, fusing design thinking, computer programming and real-world, application-based problem solving. I'm particularly interested in behaviour-driven processes and the architecture of thoughts, habits and other neuro-psychological elements.
I have spent the last two years engaged in rapid product development whilst undertaking a double masters in Engineering and Design, from Imperial College and the RCA respectively. I recently co-founded Eddy Labs - a ubiquitous sensing product for the home. My individual culmination project, Lineful, uses the emerging  technology of consumer eye tracking to provide a mindful reading experience that improve reading focus, ensures important content isn’t inadvertently overlooked acts as a space to practice meditative techniques that improve cognitive processes.
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Degrees
- BA Architecture, University of California, Berkeley