Active Values
Active Values allows Sainsbury’s customers to discover and make meaningful consumption choices that reflect their individual values.Â
Many of us want to lead more sustainable lives, but actually doing so is a massive challenge. For mainstream shoppers who want to try to make better consumption choices, it is near impossible to access understandable information that connects directly to the values you are trying to act on.
Our project aims to make this easier, by opening up Sainsbury’s internal sustainability data, and making it manageable and engaging for consumers to use.
Once customers have told Sainsbury’s what matters to them, Active Values can deliver personalised, accessible and timely information through a range of digital tools for use at home, in- store and on-the-go, supporting customers in their individual ambitions to consume more mindfully.
By acting on their values, customers are voicing their demand for more sustainable products, driving improvements in the supply chain and beyond, as businesses compete to deliver the products and services which best reflect customers’ values.Â