RCA and National Trust Collaborate on New Campaign #NTHouseproud
A team of Royal College of Art students and graduates has created a new National Trust London campaign designed to celebrate the way we live today. #NTHouseproud aims to demonstrate Londoners’ creative ingenuity by inviting people to submit photographs of their homes via Instagram, Twitter or the National Trust’s website.
All entries are placed into one of four categories: Spatial Visionary, able to show off the ways in which smaller London spaces can be adapted; Treasure Hunter, demonstrating the decorative use of one-of-a-kind finds; Master Craftsman, presenting brilliant DIY creations; and Personal Stylist, spaces that reflect a unique sense of style.
Each category will be judged by a team of architects and designers including Ab Rogers, Max Fraser, Dee Halligan and Anabel Kilner with winners receiving £1,000 in MADE.com vouchers. One overall winner will go on to have their home opened for a weekend as the National Trust’s 13th London Property.
‘Over a weekend in November we will open a Londoner’s home – be it a shared student flat, broom-cupboard studio, or family house – with all the fanfare of a stately home, guidebook, room stewards, cream teas and all,’ National Trust London Director Ivo Dawnay said.
Conceived as part of the interdisciplinary AcrossRCA programme, the team brought a unique set of skills to this eclectic social media experiment, as project member Channing Ritter explained.
‘Under the leadership of Joe Kerr, Head of the Critical & Historical Studies programme, the team was Kit Stiby Harris, a first-year Architecture student with a keen understanding of culture; Anna Alexander, a first-year Fashion Womenswear student with a sharp eye for trends; Irene Yen-Hsuan Shih, a first-year Service Design student with a passion for understanding and catering to the National Trust’s diverse audience and myself, a second-year Design Interactions student, obsessed with all things digital,’ she said.
‘We wanted to show everyday Londoners that the way they live is as valued and as important to our cultural heritage as the way that a William Morris or a Thomas Carlyle lived. History isn’t just about those who leave behind estate homes – the rest of us have a place in the pages of history as well,’ she continued.Â
#NTHouseproud runs until 2 November 2014
For more information about how to enter go here or follow @NtloveLondon or Instagram @NTHouseproud