What is the future of domestic family dining in middle-class India? With long work hours and dual working households, consumption of freshly prepared hot food is becoming passé. Eating out of a delivery box may be inevitable, but how can it be redesigned to engage and excite?
Through its innovative product, this project delivers a disruptive dining experience. Personal engagement in reheating and consumption of delivered food is key to sense of ownership. This product is at the core of a proposed enterprise that connects middle-class households to communally cooked food, through the sophisticated touchpoint of a Food Management Professional.
Supported by: Commonwealth Shared Scholarship Scheme 2010–12, The James Dyson Foundation