What happens if products were able to behave more like animals? If they could breed and raise offspring? If they could mutate?


This project is about creating products with DNA. This enables a population of products to behave like a community of organisms: products compete for survival, bear children, mutate and die, their DNA being manipulated digitally in the background. Most importantly, they will evolve.


This is a process where the fittest survive according to our own whims and aesthetic judgment, thus driving the evolution of the products forward.


Supported by: Royal Commission for the Exhibition of 1851