Despite or because shared and public means of transportation keep improving, and we deliberately make people aware of the benefits, there will still be a strong demand for premium individual urban transport. Even if we focus on personal vehicles, we emphasise functional and logical aspects. Yet, especially in fashionable urban environments, people prefer high heels to sneakers, handbags to backpacks and suits to cargo pants. So it is when it comes to cars.


At the same time, the pressures will increase on premium vehicles and I express this in my final project.