The life in cities such as Beijing, Shanghai, Guangzhou and Hong Kong is getting more stressful, so the need to relax and the desire for eco-luxury is rising. Serenity and peace are becoming more important. In the future we will buy fewer but better products, and the ones we choose will speak with a lower and more subtle voice. Fewer and more silent products will give space to our dreams.


The four-person vehicle ‘Pure Light’ is inspired by Taoism and uses superconducting magnetic-levitation technology. The floating feeling, the ease of movement and silence are key elements to create mental space.


Supported by: Mercedes-Benz Design