My practice ranges from graphic design to designing visual systems. I am particularly interested to convey useful awareness as well as to provoke personal reflection and stimulate perception.
Most recently I focused on the new generation of trademarks that became icons of the contemporary world concerning their universal comprehensibility. In times of the web and a fast exchange of information, the view on things is more standardised and the ability to transcend cultural differences becomes crucial. The work attempted to reveal a Utopian set of symbols, the Archetype 2.0, based on these icons being manipulated to create something new.