Heimweh – The German Luxury Home Interior

The concept ‘Heimweh’ is based on simple keywords: Identity, Home, Germany, Eco and Mercedes. Globalisation is identity theft. We buy, eat, read, use and like the same products all around the globe. The world becomes a smaller place with better and cheaper transportation. We travel everywhere. We have lost ‘home’, and mankind needs a place to feel home and safe again. I want to celebrate my origin, feel secure and be unique again. The concept ‘Heimweh’ creates a new car-interior typology. Authentic, smart and traditional materials from Germany bring harmony.