Today we have created a society in which everything is a product. In this society, design is the empire of human activity, shaping almost everything in the world.

In a world that is short of resources and faces environmental issues, the challenge is to do more with less, to design products that reduce the impact on the planet and create an atmosphere that is less about rampant acquisition and more about sustainability and quality.

The new design professional must judge products in their larger context, as an orchestrator of systems that make combinatory thinking and interdisciplinary work the norm.