Expanded polystyrene has been used in creating bike helmets for the past few decades and no one has ever questioned their integrity. Helmets protect your head only 16 per cent of the time during a crash. Why is this unsustainable, non-recyclable material, largely focused on aesthetics, being pushed into our lives to promote safety?

By combining my product design and industrial design backgrounds, I propose to make a helmet that will revolutionise the cycling industry, through improved safety, comfort and customisation. I wish to create a perfect amalgamation of form and function, using cheap and easily available eco-friendly materials.