Candidates for all MA courses are assessed on their existing qualities as demonstrated in their work and in their interview, as well as on their potential to benefit from the programme and to achieve MA standards overall. The assessment will consider: creativity, imagination and innovation evident in the work; ability to articulate the intentions of the work; intellectual engagement in relevant areas; appropriate technical skills; overall interview performance, including oral use of English.

• You should have a degree in art, design or a discipline relevant to interaction design.
• Equivalent professional experience may be counted instead of a degree.
• You should be highly committed to playing a significant and meaningful role in the shaping of our technological future.
• You must present an excellent design portfolio, have an interest in emerging technology and its impact on everyday life, and show examples of design projects with an interaction design focus.
• You should demonstrate an ability to translate complex ideas into aesthetically sophisticated, engaging, tangible outcomes in media such as video, performance, prototypes, photography, electronics, graphics, software, 3D mock-ups, etc.
• If you have a non-art and design background, you must have extensive experience in industry or a relevant discipline and demonstrate a keen interest in art and design.
• You do not need to have experience working with electronics or software but should have a good range of computer skills and excel in at least one area (e.g. graphics, 3D modelling, animation, programming, video, etc.).

Portfolio: Entrance Examination Part 1

• All candidates are required to submit an online portfolio of work to be assessed by the programme’s senior staff team and student representatives. If you have worked for a sustained period, your portfolio should contain some self-initiated work as well as professional projects.
• Please ensure that some projects show the process behind your work. This can include video documentation, sketches, essays, etc.
• Candidates should construct an online portfolio that reflects their abilities, experience and interests.
• Candidates are selected on the basis of a body of work that demonstrates an advanced understanding of the subject and sufficient technical skill to realise intentions; evidence of commitment to the subject, intellectual curiosity, open-mindedness; the ability to collaborate, to engage in debate and respond to criticism; and the ability to engage in sustained and consistent study.

Please download the Online Portfolio Application Guidelines

Interview (if invited: Entrance Examination Part 2)

• You should bring with you a portfolio containing a selection of your online submission in its finished physical form, as well as your most recent work or work in progress, together with supporting research material.