Scarcity of electricity will almost certainly be part of all of our futures. By 2020 every UK household will have a smart electricity meter with a two-way communication link to their supplier. Potential Energy exploits this opportunity to change the way people relate to electricity; making a difference to the environment and their wallets.

We explored the past, the future and far away places to learn how people deal with scarcity in many contexts. Potential Energy is based on key insights gleaned from this journey. It proposes three electricity tariffs, each with a novel interface model. These encourage consumers to change their behaviour by continuously engaging them with their energy use.

Ross Atkin, Chris Holden and Edward Murfitt

E: info@pot-en.com
W: www.pot-en.com