In an industry where new technology and automated systems replace craftsmanship, the objects demand an alternative emotional quality, to move from a product to an experience in your own personal perception.

My concept Equilibrium aims to emphasise and strengthen the continuing relationship we develop with the object, where recognition and mutual needs provide a feeling of loyalty and companionship. Sensory perception and interaction through artificial intelligence stimulate the imagination, making the vehicle ‘come to life’ by partly generating the illusion of a personality.