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By 2030, 90% of global wild fish stocks are expected to be extinct. As a nation of avid fish eaters, our heritage and traditions are threatened. Genetic modification has the potential to redefine the value of fish farming, boosted further by the use of fish extracts in pharmaceuticals and the demands of the food industry. In a desperate attempt to reap the benefits of this research, might the government turn to those individuals who most dearly covet notions of immortality and perfection? Could an emerging demographic of real-life Dorian Grays, who possess extreme male vanity, buy into the trade of GM health products in the hope of inducing a suspicious population into accepting GM culture.