Capitalism provokes a constant tickle into saying 'Yes' to its decoy; a distraction to conceal what an individual might be really looking for. Within the capitalist reality, the media and advertising have the power to spread conceptual models of ‘being’: hyper-reality to the masses.

I reconstruct common objects, symbols of personal identity and value by changing the material form to confuse one’s sense of judgement.

I aim at shifting the parameters that we have learned, to take glimpses at the world from radically different perspectives – disorienting environments – and in this way induce doubt about the very structure of what we accept as ‘reality‘: all the things we take for granted through ‘conditioned perception’.