The Agent Provocateur projects allow great deal of experimentation with materials and narrative. The most literal narrative was developed for Selfridges, London, where the brief was to create a compelling, theatrical, freestanding pavilion.

An urban landscape is created through the abstracted use of architectural elements: a street light, neon sign, doors and windows opening and closing to reveal a secret world within. These elements are presented on a lenticular wall, which allows a ‘low-tech’ animation (up to 20 individual frames per image) simply depending on the viewers’ position in relation to the images. The lenticular walls also make ironic reference to ‘pin-up’ postcards that wink or blow kisses at the viewer.

The walls of the pavilion were carefully storyboarded, as if in preparation for a film. Each stage of the animated sequences had to be carefully photographed.

The detail of an interior wall shows the use of materials (warped, laser-cut, mirrored Perspex) to create an almost opium induced, erotic experience of the space.