The purpose of the L&D Centre is to provide Proctor & Gamble with a facility where they can further develop the knowledge base of their employees. The brief was to map P&G's brand values visually in order that they could be identified in spatial terms across the 25 meeting rooms and common areas of the centre.

My research involved attending induction sessions within P&G to understand the "success drivers" and how they describe a code of business practice. Over a period of a year my team conducted workshops with a large steering team to agree content. Business teaching theory was dissected and tested in practice by developing visuals that promoted single issues. Constant cross checking occurred at each stage both within the steering team and then presented externally for feedback. The task of making the key interior spaces pertain to the social while still being a part of the business world required lengthy studies in conjunction with the human resources team to establish behavioural models that allowed people to feel rested while remaining productive. The final aspect of this project was to develop a way-finding system that allowed intuitive navigations around this 3500 square metre complex while still presenting the "success drivers" as a dominant theme.

This project is innovative as it is a unique example of how an environment can be deployed to convey clear and precise meaning to its users, much like the "classroom model", by using image and text to support its message. This project is the only example of P&G's "success drivers" being made visible and spatial. The intention is to roll out aspects of this project across the entire network of P&G's sites worldwide so that its 100,000 employees can experience their values in a similar manner.