In this project, I aimed to apply interactive mobile telephony technologies to the design of a corporate headquarters (Vodafone, Lisbon) and to add value to the company's brand through the design of the physical environment, in this case The Cube, as part of the reception and waiting areas. My design for The Cube incorporated the relatively new idea of embedding technology into architecture and the environment in order to extend brand identity. The Vodafone headquarters is located in a prominent site in Lisbon, with thousands of people using the space and interacting with the games and content displayed every day.

My proposal to integrate technology within the physical environment and expand the potential for user interaction was particularly sophisticated. My design included a digital screen interface (reception desk) which allowed the visitor to check in and see information relevant to their meeting as well as locating other facilities and local information. Furniture in the waiting areas had integral control devices to facilitate multiple-user interaction with, for example, information display, coloured lighting, advertising and gaming, plus a large LED display (dimensions) the Cube outside the waiting area and visible to passers-by. Visitors were able to directly affect their physical environment using digital technology a spatial expression of the brand. The project was carried out in collaboration with IDEO, specialists in interactive technologies, and required new collaborative working methods for brainstorming sessions, workshops and presentations at all stages of the design process from inception, scenario studies, feasibility studies, testing and implementation.

The project had significant learning outcomes for the profession and won the 2004 Gold Award at IDEA (Industrial Design Excellence Awards), an Industrial Designers' Society of America initiative supported by BusinessWeek.