Anthony Dunne co-curated an exhibition on critical design for the Israel Museum in Jerusalem. His involvement was developing the selection criteria and choosing the 17 designers who exhibited, working with GTF to develop an accompanying booklet, writing an introductory essay (1500 words) and short explanatory texts (100–150 words) about each of the designers and their projects, and collaborating on the design of the exhibition.

The aim of the exhibition was to gather together work by young designers that explore new critical roles for design. Often when these designers' work is shown in exhibitions they are in a minority and the emphasis has been on stylistic and aesthetic qualities rather than its content and role as critique. This exhibition is unique in showing only designs with a critical purpose.

The designers included in the exhibition present new conceptual and critical approaches for designing products and services which are intended to stimulate debate and discussion among the public, designers, and industry about the quality of our everyday 'designed' life. The projects provoke questions that are not normally raised in commercial venues and which mark a radical departure from existing design practice, these sometimes subversive ideas indicate a future in which consumers, tired of mere styling, may demand something more substantial that addresses their genuine needs and fears.

Exhibiting this kind of design presents particular challenges as it is as much about narratives and ideology as physical objects. The design of the exhibition itself therefore acts as a model for presenting highly conceptual design projects that depend on additonal contextual information. Each of the exhibits consisted of a combination of objects and audio visual material. There were no captions, exhibits were numbered so the accompanying booklet could provide additional background information as the viewer moved through the exhibition.