This gallery space is located at one of the best known furniture shops in London, the Aram Store in Covent Garden. As a counterpart to the retail space, with its icons of modern furniture design, the top floor is a space for the staging of exhibitions of experimental or new work. These exhibitions, which I curate, seek to explore and understand the complex relationship between the creative processes of furniture and product designers and the commercially manufactured 'successful' design. Production companies are also credited, particularly ones who have worked closely with designers to support the translation from experimentation to production, in a deliberate attempt to broaden debate and engage the attention of other producers and manufacturers. Catalogues and flyers are increasingly a part of the production of the exhibitions, establishing a dialogue with the exhibitors and with writers on design.
Recent exhibitions have included a collaboration with the Spanish Embassy to show the work of one of the most exciting and increasingly significant figures in new Spanish design, Jaime Hayon, which was exhibited during the London Design Festival in 2006 and Conversational Spanish, showing the work of 15 designers, two photographers and a film maker. The selections were made with a focus on designs that offer insight into the way designers think - some explore and interpret traditional artefacts, some propose new typologies, while others try out new materials, alternative ways of production or suggestions for new ways of using known types of products. Accidental Collectors in spring 2007 continued the ongoing exploration of insights into design thinking with a series of 'collections', an opportunity to reflect on how groups of essentially the same type of object are designed, and made in different ways.