To design is a way of observing the world through a filter, to peek at everything with curiosity, to observe other people’s lifestyles and movements. The most exciting task of design is thinking of ways to create what doesn’t yet exist; trying to do it in an intelligent, useful, beautiful, easy-to- produce and simple-to-explain way.

To design is to project, to observe past experiences and the ones to come; it is a thought in a complete way; it is the meeting point between vision, technology and creativity.