‘The forms of living organisms have evolved purely to perform vital functions economically. Most of our ideas of visual beauty derive from these strictly functional organisms, trees, flowers, animals, birds and the human body. The natural forms that we regard as beautiful are simply very effective and practical design.’
M J French, Invention and Evolution Design in Nature and Engineering (Cambridge University Press, 1988), p. 215

Through my work I look into systems that make the experience of using objects ‘efficiently’ be regarded as beautiful. I believe that beauty in a design consists in how well it achieves its purpose.