“You see things as they are and ask, ‘Why?’ I dream things as they never were and ask, ‘Why not?’”
George Bernard Shaw

Industrial design is neither a servant of industry nor an exclusively cultural agent. It is time for us designers to fully exercise this dichotomy, joining technology with psychology. We are in need of a revolution in objects: a new typology of products that merge cultural and psychological development implementing the changes that the meteoric advance in technology has provided us with. Designing for a post-emotional society using new technologies for cultural rather than functional innovation.