Thomas Hooper’s Statement
It has become apparent to me that appropriation could be occurring simply because the consumer cannot find the product which is truly reflective of them as an individual. For this reason I wanted to enable the user to have a creative participation in the ‘design’ of their car.
To meet my growing appreciation for the intimate yet complex relationship between user and product, this project sets out to revolutionise not only how cars are put together, but to advance the connection between subject and object.
The individual should be given the tools to create a car as unique as their own aesthetic tastes and functional needs.