Sustain is a showcase for the work, issues and arguments that relate to the ever-more-complex arena of sustainability within the Royal College of Art. The RCA offers a unique forum: we can open up and explore issues without the pressure solely to present solutions; and we bring the 'systems'-thinking creativity of cross-disciplinary discussion to the presentation and discussion of sustainable practice in art and design disciplines.

Sustainability represents a key emerging institutional need across the creative and cultural industries. Our goal at the RCA is to inspire and challenge a new creative generation across the UK to embrace and address sustainability in their work, demonstrating how principles of sustainability and responsibility can fuel innovation, and support and enhance real-world strategies for change.